Wella Color Charm Permanent Liquid Hair Color in shade 7R / 810 Red (Red Intensifier) is formulated to deliver a striking, deep red color with exceptional brilliance. Powered by patented Liquifuse technology™, this professional-grade formula penetrates deep into the hair fiber to lock in highly concentrated pigments, ensuring intense saturation and vibrant shine that lasts.

The liquid texture is ideal for smooth, even distribution, making full-head applications or sectioning quick and easy. Infused with a gentle floral fragrance, it provides a much more comfortable coloring experience.