The incredible formula you know and love, now for normal to thick hair. Get rid of the dreaded ponytail bump. Define styles after your workout. Tame that unruly 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time, signed with the Kérastase touch. Benefits Extremely reshapable-wave, straight, curl. 3x faster flat ironing vs. no product. Ultimate easy of shapeability. 230°C (450°F) thermo-protection, low heat reactivation starting at 300°F. 96 hour extreme anti-frizz protection. Go from curly to straight and back to curly again – all without reapplying. Technology S.R.S.® Microwax Technology - miracle heat-sensitive microwaxes can set and re-set styles. For who? Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability. Perfect for normal to thick hair. How to use For normal to thick hair, apply an almond size amount of L’incroyable Blowdry Creme into hands and apply to towel-dried hair. Blowdry for desired look. Restyle or change the look easily with the use of heat tools. No product reapplication necessary.