Neutralizes plaque bacteria, even around the gumline, for 24 hours* *with twice daily brushing Drug Facts Active ingredient - Purposes Stannous fluoride 0.454% (0.15% w/v fluoride ion) - Anticavity, antigingivitis toothpaste Uses • aids in the prevention of cavities • helps prevent gingivitis • helps interfere with the harmful effects of plaque associated with gingivitis • helps control plaque bacteria that contribute to the development of gingivitis Clinically Proven to Fortify Gums to Protect Teeth^ ^Helps reverse gingivitis Prevents harmful oxidants by neutralizing plaque bacteria to reverse gingivitis. Dissolves & lifts away gum harming plaque bacteria. Activated foam gently cools gums during and after brushing.